The way customers find you is changing faster than ever.

Traditional Google SEO isn't enough when nearly 60% of searches end without a click, thanks to new tools like AI Overviews.

So how do you get found, recommended, and chosen by AI like ChatGPT and Google Gemini?

In this episode, we cut through the noise. We'll break down exactly how these new AI gatekeepers decide which businesses to feature.

You'll learn the three most important factors that influence AI visibility. We'll give you a practical, no-nonsense plan to get your technical foundations in order, create content that AI wants to reference, and build the brand authority that makes you the obvious choice.

Stop optimising for yesterday's Google. Hit play to learn how to make your business visible in the new era of customer discovery.

Chapters:

• 01:01 The Shift in How Customers Find Businesses

• 02:00 The Importance of Brand Visibility in AI Tools

• 03:55 Key Factors Influencing AI Recommendations

• 06:40 Foundational Pillars for AI Visibility

• 06:47 Pillar 1: Getting Your House in Order

• 09:03 Pillar 2: Creating Answer-Ready Content

• 11:09 Pillar 3: Building Trusted Visibility

• 15:03 Long-Term Strategy