In business, inertia feels safe — but it’s the fastest way to lose momentum. In this episode of the Transmission Series, Erin unpacks how your business mirrors your internal state, why your message may be attracting the wrong clients, and the subtle shifts that turn stuck energy into aligned movement. From updating her website to confronting the patterns that pull in “broke buyers,” Erin shares the hidden costs of inertia and why movement — even imperfect — is always the better investment.

• Why inertia feels safer than movement (and why that’s a trap).
• The subconscious ways your story attracts “broke buyers.”
• How Erin’s updated website became a mirror for deeper alignment.
• The link between physical movement and business momentum.
• The devotional: you can’t run from what you want, or who you are.

Your Next Steps:

• Work with Me: https://www.erintrafford.com/link-in-bio
• Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
• Connect on Instagram: https://www.instagram.com/its.erintrafford
• Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
• Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA