Do you really understand your numbers, or are you guessing?

In this episode, Vicky dives into one of the most important (and often avoided) areas of running a pet business: your financials.

Many pet professionals feel like their business isn’t doing well, but the reality is often very different. Without properly reviewing your numbers, it’s impossible to know whether you’re actually struggling, or just lacking clarity.

Vicky explains why guessing your pricing or relying on advice from others can lead to poor decisions, and how understanding your own financial position gives you control.

In this episode, she covers:

• Why knowing your numbers is essential for setting the right prices
• The common mistake of assuming your business isn’t profitable
• How to review your costs, overheads and personal income properly
• Why social media isn’t the place to get pricing advice
• How better financial awareness leads to smarter, more confident decisions

This episode is your reminder that your numbers tell the real story of your business.

If you want to improve profitability and make better decisions, it starts with understanding what’s actually happening financially.

Key Takeaways

• Understanding your numbers is essential for setting accurate and profitable pricing.
• Many business owners assume they are struggling without reviewing their financial data.
• Regularly analysing your finances helps identify opportunities to increase profit.
• Your pricing should be based on your own costs and goals — not external opinions.
• Financial clarity leads to more confident and effective decision-making.

Podcast Sponsor – Lopay

This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn.

Find out more about Lopay and how it can support your pet business here:

👉 https://merchant.lopay.app/ref/thepetaccountant2000

🐾 Join Us at Pet Pro Expo 2026

If you’re serious about growing your pet business, you need to be in the room.

👉 https://www.petproexpo.co.uk/

🌐 Visit petaccountant.co.uk

To find out how Vicky, Lee, and the team can help your pet business grow. 🐾