Your business may reflect who you are—but it should never define your worth.

In this episode, Chris and Steve explore the connection between identity and leadership, and how doing the deep work of knowing yourself leads to healthier business decisions, stronger team culture, and a more sustainable approach to growth. From personality assessments and time audits to core values and the infamous “bag of mail,” this episode is full of stories, laughs, and practical tools to help you build a business that flows from your strengths—not your stress.

What You’ll Hear in This Episode:

• Why your identity should inform your business, not be entangled with it
• How to clarify your strengths and build around them
• What to do with the parts of your business that drain you
• The value of time audits, personality frameworks, and value pyramids
• Real-life examples of how identity drives culture, hiring, and boundaries

Takeaways:

• Self-awareness isn’t optional for leaders—it’s foundational
• You can’t delegate identity, but you can design around your strengths
• Clarity on values and energy helps prevent burnout and poor hires