The KAM Club Podcast - Real Talk for Key Account Managers

Your Business Reviews Suck (And Your Customers Know It)


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Why do 80% of buyers feel suppliers drop the ball in business reviews? If your QBRs feel like stale, data-dumping exercises that clients dodge or dismiss, you’re not alone—and the fallout is costing you trust and revenue.

Join James Ward (QBR innovator and Clientshare founder) as we dissect why decades-old review formats fail modern partnerships, how "insight starvation" leaves clients hungry for action, and the shocking stat that’ll make you rethink how you approach reviews.

Discover why operational reports ≠ value—and why your clients are silently screaming for change.


Guest Spotlight
Founder of Clientshare, James Ward helps global giants transform clunky QBRs into growth engines. His software and strategies turn review chaos into client retention gold, backed by eye-opening research on buyer-supplier gaps.


Highlights

(Key insights with timestamps)

  • (0:00) The QBR Frustration: Clients ghost reviews because they feel like tick-box exercises.
  • (0:55) Client Share’s Mission: Software that rescues reviews from chaos—measuring NPS, CSAT, and value delivery.
  • (1:12) Pain by the Numbers: 88% of buyers say suppliers fail to show value/innovation; 77% call materials "poor quality."
  • (2:03) The Trust Tax: Poor reviews leave money on the table for both sides by eroding partnership potential.
  • (3:25) 20-Year Time Warp: How QBRs evolved from "give me data" (2000s) → "tell me a story" (2010s) → "tell me what to DO" (2025).
  • (7:53) Stuck in Stage 1: Most teams struggle with basics (clean data) while clients demand actionable recommendations.
  • (9:23) Account Manager Burnout: Average prep time? 9 days per QBR for a 1-hour meeting.
  • (14:38) Data vs. Impact: Clients have self-service portals—stop regurgitating numbers; focus on 3 game-changing insights.


  • Resources
    • QBR Research Report: ⁠Client Share’s buyer-supplier gap analysis⁠ The QBR Delusion.
    • Part 2 Alert: ⁠Catch solutions here⁠—James’ 3-step fix, overrated "best practices," and the question that unlocks client dialogue.

    Your Next Steps

    (Before your next review)

    1. Audit Your Deck: Cut 10+ slides (did the client notice last time?).
    2. Flip the Script: Start with "Here’s how we moved your goals forward"—not operational metrics.
    3. Time Tracker: Log hours spent prepping; if >1 day, rethink your process.

    Fix Your Reviews!

    • Join the KAM Club: Unlock QBR templates, workshops, and coaching,
    • Connect with James: Follow James Ward on LinkedIn for more QBR solutions and best practices


    Don’t miss Part 2: ⁠How to turn reviews into revenue engines⁠—out now! 🔥

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    The KAM Club Podcast - Real Talk for Key Account ManagersBy Warwick Brown