No matter what your business is, you serve people. 

You’re not just “doing stuff” or “providing a service” -- you are solving a problem that a person has. 

The trouble is, many of us start looking at the people we serve in a silo. We don’t see them, or serve them, as a “whole person.”

I believe all Leaders are capable of serving the whole person. Ready to find out how? Listen to today’s episode to learn.

In today’s episode you’ll hear:

- How to view the whole person BEYOND the ideal customer avatar

- Why it’s OK to pushback on what your client THINKS they need

- Why you must care about ALL aspects of your client, not just ONE area of their life or business

- How to let your client be the HERO so you can be the guide.