If you have been following the previous episodes you will now have your vision, values, and purpose all written down on your strategy on a page.   Today we get into the more strategic territory.

  I want you to look at what makes you different from your competitors, this is called your unique selling point.  For example, mine is that I am flexible so clients can call me later in the day.  I am the consultant you always get. I get to know your company and how it works.