Are your company values real guiding principles or just words on a wall? Most businesses claim to have core values, but do they actually shape decisions, hiring, and company culture? If you stripped away the corporate fluff, would your values still hold weight or would they crumble under scrutiny?

In this episode, Max Clark breaks down what makes business values meaningful, actionable, and non-negotiable. He shares why so many companies get it wrong, the one test every value should pass, and how to ensure your values aren’t just aspirational, but truly embedded into how your company operates. Whether you’re refining your mission or creating values from scratch, this episode will help you craft principles that actually drive impact.

If you think your business values are solid, think again. Before you move forward, make sure they pass this test - tune in now!

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Billions & Billions of eyeballs, six continents, 10k+ servers, and plenty of lessons learned over 2+ decades in I.T.

If you're looking for quick tips on optimizing tech, managing suppliers, and growing a business, 20 Minutes Max is the space for you.

Here I talk about things that come up during my day and share insights on taking your business to the next level. In less than 20 minutes, you'll walk away with actionable advice and strategies for success. Take advantage of this valuable resource for CEOs, CFOs, and business leaders.

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P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

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Website: www.itbroker.com

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