Rita Robbins, President of Affiliated Advisors and one of InvestmentNews’ 2017 Women to Watch, joins Katey Davern McCabe to discuss her path to becoming a financial advisor, what moved her to create Affiliated Advisors, and how her own evolution has led to the evolution of her firm. Rita shares her definition of leadership, how the financial advisor profession is primarily about helping clients and nurturing relationships, how emotional intelligence, a clear value proposition, and emotional relationships should influence the marketing strategies of women advisors, and more.

Brought to you by Advisor Group and Women Forward, Advisor Group's women's initiative, The W Pulse is a podcast for women, by women featuring the thoughts, insights, and best practices from financial advisors and industry leaders.

Visit http://www.advisorgroup.com/women-forward/ for additional information!