By understanding your ideal clients, you can easily create content including their needs and desires to build a deep connection in which they will perceive they can trust you and will be more likely to have conversations with you.

In this episode, we dive into the idea that your client is everywhere and explore how you can leverage different platforms to build an audience of buyers. As a coach, it's essential to understand the needs and desires of your ideal clients to create content that resonates with them. We'll debunk the notion that you must focus on omnipresence and discuss the importance of remaining consistent on one platform.

Topics covered in this episode include:

• Why is it important to understand your ideal client's needs and desires?

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