A fundamental marketing question (for coaching or any other business) is: are you selling what your market is buying?

Yes, you’re selling your coaching services. And yes, your clients are buying them. But what exactly causes them to say yes? What aspect of what you offer clinches the deal? You may think you know but beware of assumptions…

In this week's podcast, we'll learn how certainty differs from a guarantee and why you might have been thinking about certainty in the wrong way.

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