I know a lot of lawyers who are obsessed with their competition. Who are always worried about what the firm down the street is doing, and how they compare to their own practice. Concerned with what kind of marketing the competition is doing, how much money they are making.

And it is all a huge waste of energy. Because what the competition is doing is irrelevant to your firm. And in fact, there is no need for you to have competition at all. You can completely eliminate your competition, so that you are the only game in town for your clients.

TAKEAWAY: putting your clients first, before everything and everyone else, is actually one of the worst things you can do for your firm and yourself. It means that vital firm tasks like billing, marketing, and implementing firm procedures get deferred and neglected. And it means you are putting your work before your own well-being, which is one the main causes of depression, burnout, substance abuse, and suicide for lawyers.

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