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Your Company Rep Matters: How GenZ is Flexing Their Purchasing Power
In the episode “Your Company Rep Matters: How GenZ is Flexing Their Purchasing Power”, host Brandi Starr is joined by Ali Jawin, VP of Global Marketing and Lexi Taylor, Director of Content Marketing at The RepTrak Company. Ali and Lexi discuss tackling corporate reputation with data backed examples and trends. What is reputation really? From Sustainability to Diversity, Equity, and Inclusion, listen to dig right into how consumer perception necessitates that companies prioritize stepping up, not just to execute promises made but also communicate when they have followed through.
Does social media matter to your reputation? We discuss company conduct and perception. In the study discussed, one of the major drivers of reputation is conduct, and this was consistently looked-for by consumers across cohorts and age groups. It’s not just GenZ; everyone wants to see companies function in an ethical fashion.
In this episode, CMOs and marketers can come away with precise, data driven examples and numbers why your company rep matters. And how to act to improve yours. Don’t miss it!
Links:- Get in touch with Ali Jawin on LinkedIn, Twitter, Instagram, or Facebook
- Get in touch with Lexi Taylor Wan on LinkedIn
- For more details on how people feel, think, and act towards companies globally, check out the Global RepTrak Report: The 2022 Global RepTrak® 100 is the definitive ranking of corporate reputation for the world’s leading companies
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live.
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By TegritaIn the episode “Your Company Rep Matters: How GenZ is Flexing Their Purchasing Power”, host Brandi Starr is joined by Ali Jawin, VP of Global Marketing and Lexi Taylor, Director of Content Marketing at The RepTrak Company. Ali and Lexi discuss tackling corporate reputation with data backed examples and trends. What is reputation really? From Sustainability to Diversity, Equity, and Inclusion, listen to dig right into how consumer perception necessitates that companies prioritize stepping up, not just to execute promises made but also communicate when they have followed through.
Does social media matter to your reputation? We discuss company conduct and perception. In the study discussed, one of the major drivers of reputation is conduct, and this was consistently looked-for by consumers across cohorts and age groups. It’s not just GenZ; everyone wants to see companies function in an ethical fashion.
In this episode, CMOs and marketers can come away with precise, data driven examples and numbers why your company rep matters. And how to act to improve yours. Don’t miss it!
Links:- Get in touch with Ali Jawin on LinkedIn, Twitter, Instagram, or Facebook
- Get in touch with Lexi Taylor Wan on LinkedIn
- For more details on how people feel, think, and act towards companies globally, check out the Global RepTrak Report: The 2022 Global RepTrak® 100 is the definitive ranking of corporate reputation for the world’s leading companies
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live.