Jason Fried, CEO of Basecamp, talks about how they treat their company as a Product by iterating on it to fix 'bugs'. A peak behind the curtain to see how a well established SaaS company designs its employees' user experience.

Watch the talk here: http://businessofsoftware.org/2017/08/build-customer-driven-product-team-jason-fried-basecamp-bos-usa-2016/

Jason Fried, CEO of Basecamp, talks about how they treat their company as a Product by iterating on it to fix 'bugs'. A peak behind the curtain to see how a well established SaaS company designs its employees' user experience. Watch the talk here: http://businessofsoftware.org/2017/08/build-customer-driven-product-team-jason-fried-basecamp-bos-usa-2016/

Your Company Should Be Your Best Product

Business of Software is a place that brings together the brightest minds and greatest practitioners in software into one place.

World-Class software leaders such as Joel Spolsky, Gail Goodman, Seth Godin, DHH, Dharmesh Shah, &amp; Kathy Sierra come to teach everything except the code in how to scale great software companies that stay profitable in the long term. Expect the latest thinking and fresh perspectives from some of the world's leading software practitioners.

Stay up to date and hear about new talks, videos, podcasts and conference updates. http://businessofsoftware.org/updates

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Business of Software is a place that brings together the brightest minds and greatest practitioners in software into one place. World-Class software leaders such as Joel Spolsky, Gail Goodman, Seth Godin, DHH, Dharmesh Shah, & Kathy Sierra come to teach everything except the code in how to scale great software companies that stay profitable in the long term. Expect the latest thinking and fresh perspectives from some of the world's leading software practitioners. Stay up to date and hear about new talks, videos, podcasts and conference updates. http://businessofsoftware.org/updates

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Your Company Should Be Your Best Product

Your Company Should Be Your Best Product