Most franchisors pour everything into their annual conference and walk away three weeks later wondering why nothing changed. In this episode, Leighton Healey breaks down what actually separates a great franchise conference from an expensive one—drawing on decades of experience across dozens of franchise brands.

He covers the FBC prep practice most brands skip, how to use vendor relationships as a competitive intelligence tool, and why the Monday after your conference is where ROI goes to die.

Plus: we built a free worksheet based on the framework in this episode. Subscribe to What's Next in Franchising — Weekly Signals at whatsnextinfranchising.com to get it.