The biggest problem right now with new content launches is differentiation (or lack of it). The majority of new (and ongoing) content projects simply aren't different enough to break through all the clutter. Today we talk about two things you can do to change that. ------ This episode is sponsored by Lulu.comBooks are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.   Create a free account today at Lulu.com to get started.  -------   Like this episode? SUBSCRIBE on Apple, Spotify or Google.  See all Content Inc episodes at the Content Inc. podcast home.   Get my personal newsletter today and receive the first chapter of my new book for free.

Your Content Must Be Different. Here's How. (421)

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content.  Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want.  Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

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It was a crazy week for TikTok. The President signed a bill that effectively creates an ultimatum for TikTok. What do you, as a content creator, need to do about this? Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit  memberful.com/contentinc to get started building your membership business with a free trial.   -------   Like this episode? SUBSCRIBE on Apple, Spotify or Google.  See all Content Inc episodes at the Content Inc. podcast home.   Get my personal newsletter today and receive my free goal-setting guide today.

Will TikTok Be Banned or Sold? (443)

It seems to me that the best business model for content entrepreneurs focuses on the creation, arrangement and distribution of words. Although most content creators don't see it that way, it doesn't mean it's not true. What do you think? Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit  memberful.com/contentinc to get started building your membership business with a free trial.   -------   Like this episode? SUBSCRIBE on Apple, Spotify or Google.  See all Content Inc episodes at the Content Inc. podcast home.   Get my personal newsletter today and receive my free goal-setting guide today.

We Need More Focus on Words as Creators (442)

My new book, The Content Entrepreneur, is now available. And we are selling 100 percent direct to consumers. In this episode I review some of the main differences about why you would make a decision as an author to go direct. Buy the book here - https://www.joepulizzi.com/books/content-entrepreneur/ Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit  memberful.com/contentinc to get started building your membership business with a free trial.   -------   Like this episode? SUBSCRIBE on Apple, Spotify or Google.  See all Content Inc episodes at the Content Inc. podcast home.   Get my personal newsletter today and receive my free goal-setting guide today.

A New Way to Publish a Book (441)

I talk about the five business-related books that have had the most impact on my career and life.     Think & Grow Rich - Napoleon Hill     Seven Habits of Highly Effective People - Stephen Covey     Stranger in a Strange Land - Robert Heinlein     IMC: Integrated Marketing Communications - Don Schultz     David & Goliath - Malcolm Gladwell Buy my new book, The Content Entrepreneur, today! Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit  memberful.com/contentinc to get started building your membership business with a free trial.   -------   Like this episode? SUBSCRIBE on Apple, Spotify or Google.  See all Content Inc episodes at the Content Inc. podcast home.   Get my personal newsletter today and receive my free goal-setting guide today.

My Top 5 Business Books [the what and why] (440)

A very special episode courtesy of my friend Michelle Raymond. In this episode, Michelle and I talk about what makes a content entrepreneur successful, the importance of patience, and selling strategies to help a content entrepreneur both survive and grow. Please follow Michelle on LinkedIn -  https://www.linkedin.com/in/michellejraymond/ Buy my new book, The Content Entrepreneur, today! Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit  memberful.com/contentinc to get started building your membership business with a free trial.   -------   Like this episode? SUBSCRIBE on Apple, Spotify or Google.  See all Content Inc episodes at the Content Inc. podcast home.   Get my personal newsletter today and receive my free goal-setting guide today.

Your Content Must Be Different. Here's How. (421)

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