Kenny Feinstein from the punk rock bluegrass band Water Tower shares how busking, livestreams, and a unique creative identity helped him rebuild his band into a movement. We also talk about learning every part of the music business, building a recognizable brand, and his latest book, More Than Talent: 7 Steps To Attain the Brand, Acquire The Gigs, and Amass Lifetime Fans.

Key Takeaways

• Creators should understand every part of their career, even if they eventually hire experts.

• Strong visual identity helps people recognize you before they even hear what you do. For Water Tower, punk shirts, bluegrass instruments, and walking toward the camera became part of the brand.

• Good content takes experimentation. Kenny emphasized that it took years, hundreds of posts, and paying attention to comments before Water Tower understood what truly resonated.

  
  

Follow Kenny Feinstein:

More Than Talent (Book)

Water Tower (TikTok)

Water Tower (Instagram)

Water Tower (Website)

Work Smarter Music Marketing (Website)

Follow Creatives Prevail:

Instagram

TikTok

Website

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Host: Mike Zimmerlich

Produced by: Omelette Prevail

Post-Production: EarthtoMoira

Music by: Daphne Greene

Tech Specs:

Mic and Headphone Setup:

Limelight Dynamic Mic (512 Audio / Warm Audio)

Vocaster One (Focusrite)

MBS9500 Microphone Boom Arm (On-Stage)

Pro X2 Headphones (Logitech)

Light Setup:

Litra Beam (Logitech)

Glide Lively Wall Lights (Govee)

Squares (Twinkly)

Key Light (Elgato)