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If your leads aren’t converting, don’t blame the CRM. The real issue? Sales and marketing are out of sync. In this episode, I’m breaking down why this disconnect happens, how it silently kills revenue, and, most importantly, how to fix it. From defining what a qualified lead actually looks like to creating a seamless handoff between marketing and sales, this episode is packed with strategies you can implement right now to turn your CRM from a glorified database into a revenue-generating machine. Tune in and start fixing the real problem.
By Jessica Marie DavisIf your leads aren’t converting, don’t blame the CRM. The real issue? Sales and marketing are out of sync. In this episode, I’m breaking down why this disconnect happens, how it silently kills revenue, and, most importantly, how to fix it. From defining what a qualified lead actually looks like to creating a seamless handoff between marketing and sales, this episode is packed with strategies you can implement right now to turn your CRM from a glorified database into a revenue-generating machine. Tune in and start fixing the real problem.