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Your CRM Needs Work. Hereâs Why.
Hereâs the hard truth: your CRM probably sucks and Steve âKazâ Kasinetz is here to tell you why. As the CEO of Kazmania, a Lifecycle Sales and Marketing Company and former Chief Technology Officer at Atcore Systems, Kaz knows the ins-and-outs of Customer Relationship Management like the palm of his hands and heâs here to share some of his learnings in todayâs information-filled podcast.
Kaz says that a good CRM tool is not necessarily a good system. Itâs the strategy behind it that counts! How has CRM evolved through the years? Why are small businesses more vulnerable in employing their CRM tools the wrong way? How can todayâs modern tools assist you in your day to day activities? Why is developing a company vision, a âwhy meâ concept, so significant in developing customer relationships?
Kaz tells us that the most critical thing to consider when building your CRM is to ensure that all conversations with your prospects and clients are relevant. âEvery single content we produce is tied to the buyerâs persona and where they are in the buyerâs journey,â Kaz says. Thatâs one tip we can all apply in our marketing strategies!
Kaz says that a good CRM tool is not necessarily a good system. Itâs the strategy behind it that counts! How has CRM evolved through the years? Why are small businesses more vulnerable in employing their CRM tools the wrong way? How can todayâs modern tools assist you in your day to day activities? Why is developing a company vision, a âwhy meâ concept, so significant in developing customer relationships?
Kaz tells us that the most critical thing to consider when building your CRM is to ensure that all conversations with your prospects and clients are relevant. âEvery single content we produce is tied to the buyerâs persona and where they are in the buyerâs journey,â Kaz says. Thatâs one tip we can all apply in our marketing strategies!
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By Mr MarketologyHereâs the hard truth: your CRM probably sucks and Steve âKazâ Kasinetz is here to tell you why. As the CEO of Kazmania, a Lifecycle Sales and Marketing Company and former Chief Technology Officer at Atcore Systems, Kaz knows the ins-and-outs of Customer Relationship Management like the palm of his hands and heâs here to share some of his learnings in todayâs information-filled podcast.
Kaz says that a good CRM tool is not necessarily a good system. Itâs the strategy behind it that counts! How has CRM evolved through the years? Why are small businesses more vulnerable in employing their CRM tools the wrong way? How can todayâs modern tools assist you in your day to day activities? Why is developing a company vision, a âwhy meâ concept, so significant in developing customer relationships?
Kaz tells us that the most critical thing to consider when building your CRM is to ensure that all conversations with your prospects and clients are relevant. âEvery single content we produce is tied to the buyerâs persona and where they are in the buyerâs journey,â Kaz says. Thatâs one tip we can all apply in our marketing strategies!
Kaz says that a good CRM tool is not necessarily a good system. Itâs the strategy behind it that counts! How has CRM evolved through the years? Why are small businesses more vulnerable in employing their CRM tools the wrong way? How can todayâs modern tools assist you in your day to day activities? Why is developing a company vision, a âwhy meâ concept, so significant in developing customer relationships?
Kaz tells us that the most critical thing to consider when building your CRM is to ensure that all conversations with your prospects and clients are relevant. âEvery single content we produce is tied to the buyerâs persona and where they are in the buyerâs journey,â Kaz says. Thatâs one tip we can all apply in our marketing strategies!