Companies and their founders are now embracing artificial intelligence and data analytics as key business drivers for intelligent decision making. However, a recent Forester study found that 60% to 73% of all data is going unused for analytics. As companies focus their resources on the cool, new tech, they begin to miss essential business problems that their data is showcasing.

How can companies improve their relationship with data in order to hone in on prime growth opportunities?

In this episode of The Evolved Sales Leader, Simon Warman-Freed, business coach and CEO of IBG International, outlines different methods companies can use to better understand, identify, collect, and utilize data to understand their customer base.

Listen in as we discuss:

• The purpose and value of collecting data
• What classifications of data to collect for success
• Successful ways to collect data
• How to learn your market to better understand your place within your industry and who your customers are

Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.