Technology is reshaping customer expectations at an unprecedented rate and to keep up, we must harness our data assets to gain real customer insight. Rachael Hadaway, senior vice president of Products, Strategy, and Design at 84.51°, a data and analytics firm owned by Kroger, shares how your data science practice could be serving you better. If you are a business or tech leader, wanting to use data to create a culture of continuous intelligence, this is the podcast for you.