Dynamic pricing, like surging rideshare prices during a storm, has been around for some time. Companies are now embracing a tactic called "algorithmic pricing", where the personal data it gets from your shopping habits, apps, discount cards, browsing, and much more is used to set prices for you, personally, in real-time for various items. Noah Giansiracusa, Bentley University professor and author of "Robin Hood Math", joins the show to break down how this all works and explain what it means for the future of shopping.

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