When was the last time you Googled yourself?

In this episode, we’re talking all things digital footprint—what people see when they search for you or your business, and how your online presence could be helping (or hurting) your reputation.

From old reviews and out-of-date socials to no Google presence at all, we cover what to check, how to clean it up, and how to use reviews in a smart and simple way to build trust and grow your brand.

Whether you’re a solo agent, a PM running a portfolio, or part of a big brand, your online rep matters more than ever. So does your Google review strategy.

We Talked About

• Why your website, socials and reviews all need to tell the same story
• How one bad experience with one team member can damage a whole brand
• What to audit in your digital footprint right now
• Why Google reviews matter more than RateMyAgent (and why you should care)
• How to ask for reviews without sounding pushy
• Smart ways to get tenant reviews and use them as social proof
• What to say when responding to bad reviews
• How to use positive feedback as content on socials (without sounding wanky)
• Why reviewing your clients can help boost your own rep
• Why auditing and systemising your review strategy is non-negotiable

Chapters

[00:00] Welcome: When was the last time you Googled yourself?
[03:00] What people see before they ever call or book with you
[05:00] How one weak link can ruin your whole brand reputation
[07:00] The truth about bad reviews and what to do when you get one
[10:00] Google vs RateMyAgent: Which one matters more?
[13:00] Review strategies that actually work
[16:00] When and how to ask for reviews
[18:00] Using surveys to find out who's happy before you ask
[20:00] How to handle negative feedback with confidence
[23:00] Using reviews as content without sounding salesy
[25:00] Getting tenant reviews and shifting industry perception
[28:00] Homework: Audit, systemise and show up better online

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With your hosts:
Jessica Whatman, founder of AgentSync
Hermione Gardiner, founder of Sidekick