The easy shortcuts in digital marketing, like quick flips, four-hour workweeks, and AI-generated funnels, are gone! Former Perpetual Traffic co-host and Google Ads powerhouse Kasim Aslam joins us today to explore why the old playbook no longer works and why the future belongs to those willing to do the hard, unscalable work.  

Kasim shares the thesis that changed how he approaches starting and scaling a business. From his incubator of 17 businesses to investing in industries most people overlook, Kasim’s perspective will reframe how you think about scaling in the AI-driven landscape. 

If you want to learn how to build smarter, stronger businesses in a world where automation alone won’t save you, this one is for you!

In This Episode:

- Kasim's journey post-Perpetual Traffic

- The cost of traffic in digital marketing

- Scaling and measuring profitability: "diminishing returns" is not a stop sign

- Accounting for incalculable gains as you scale

- The death of quick flip businesses 

- Leveraging hard work and human connection 

- Apple’s example of goodwill and brand loyalty

- How to sign up for the upcoming growth hacking conference

Mentioned In the Episode:

Previous episode with Kasim on the law of inverse profitability: https://podcasts.apple.com/us/podcast/why-the-law-of-inverse-profitability-is-the-1-way/id1022441491?i=1000650815702 

Sign up for the Growth Hacking conference with Kasim: perpetualtraffic.com/growth

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 

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https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK 

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Visit our website: https://perpetualtraffic.com/ 

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Connect with Kasim Aslam: 

• Website - https://kasimaslam.com/ 
• LinkedIn - https://www.linkedin.com/in/kasimaslam/ 
• Instagram - https://www.instagram.com/kasimaslam/ 

Connect with Ralph Burns: 

• LinkedIn - https://www.linkedin.com/in/ralphburns 
• Instagram - https://www.instagram.com/ralphhburns/ 
• Hire Tier11 - https://www.tiereleven.com/apply-now 

Connect with Lauren Petrullo:

• Instagram - https://www.instagram.com/laurenepetrullo/
• LinkedIn - https://www.linkedin.com/in/laurenpetrullo  
• Consult Mongoose Media - https://mongoosemedia.us/ 

Mentioned in this episode:

www.ActiveCampaign.com

https://unbounce.com/pt/

https://www.activecampaign.com/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show