This week’s episode of the Zero to a Million Podcast with Zach Rego features David Roger, Co-Founder & CEO at Felix Gray. Blue light glasses address a very particular need which has been blowing up in recent years.

David discovered this need for himself and, seeing how many of his peers complain of the same problem with strained eyes and headaches, saw the potential for a business to address this space.

He shares how they went through their product development phases and the central importance of science and research-backed data. When 9 out of 10 respondents said there was a marked improvement after using Felix Gray glasses, they knew they had a winner.

David shares how they started their acquisition through Facebook ads and how they started content collaboration via podcasting.

There are a few unique characteristics with using podcasts as a marketing tool, including the fact that 30 second ad reads can extend much longer than that and put into context by the podcast hosts.