Lindsey Paulson emphasizes the importance of building and maintaining an owned email list as a crucial asset for business stability and growth. She compares email marketing to hosting a dinner party, highlighting strategies for effective list building, engagement, and sales without being pushy.

Chapters

00:00 The Importance of Email Lists

02:53 Crafting the Perfect Invitation

06:10 Setting the Table: Welcome Sequences

08:59 Engaging Conversations: Regular Email Content

11:47 Re-engagement Strategies for Cold Lists

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