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Pierce breaks down why emails arenβt the problemβit's the bloated systems and legacy workflows slowing marketers down. From HTML headaches and rendering nightmares to the overengineering trap enterprises fall into, we dig into why even today, marketers still struggle to send a decent email. And yeahβwe talk AI, creative copy, and why good subject lines are worth their weight in gold.
The conversation flows naturally in part because it's hosted in Knak's own speakeasy, with its own beer, and in part because Pierce, Brendan and Brian like to have a good time. If youβve ever had to fight a template to get a campaign out the door, this oneβs for you.
By Brendan Ziolo & Brian O'GradyPierce breaks down why emails arenβt the problemβit's the bloated systems and legacy workflows slowing marketers down. From HTML headaches and rendering nightmares to the overengineering trap enterprises fall into, we dig into why even today, marketers still struggle to send a decent email. And yeahβwe talk AI, creative copy, and why good subject lines are worth their weight in gold.
The conversation flows naturally in part because it's hosted in Knak's own speakeasy, with its own beer, and in part because Pierce, Brendan and Brian like to have a good time. If youβve ever had to fight a template to get a campaign out the door, this oneβs for you.