EP 69: Build Your Earned Value Proposition & Stand Out Forever

ChatGPT can write tips. But it can't write YOUR story, YOUR failures, or YOUR client wins. That's your competitive advantage. 💪

What AI Can NEVER Replicate:

❌ Your specific journey & failures

❌ Your real client outcomes

❌ Your contrarian data

❌ Your years of earned perspective

❌ Your documented impact

This is your moat. Your EVP makes you irreplaceable.

Build Your EVP in Every Post:

❌ Generic: "I worked with a tech company"

✅ Specific: "I helped a Series B SaaS company generate 200 qualified leads in 90 days"

Show Your Methodology:

• Don't just claim results
• Share your framework
• Document your process
• This is what people save & share

Be Authentically Human:

• Admit limitations: "This worked in B2B, might not in B2C"
• Share real failures
• Update as you evolve
• Skip the humble-brag

Your 4-Week EVP Stack:

📅 Week 1: Specific success story + framework

📅 Week 2: Failure + lessons learned

📅 Week 3: Contrarian data/research

📅 Week 4: Client transformation

Result: You're seen as someone with real experience, not just theory.

This Week's Challenge:

Build your next 3 posts around earned wins. Ask yourself: "What part of my EVP does this showcase?"

If you can't answer? It's generic AI content. Rewrite it.

Your journey. Your data. Your impact. That's your unfair advantage.