07.11.2018 - By Salesforce
No matter how good your story is, it's not as good as the ones your customers can tell your prospects. Join Steve Rankel, Founder of Value Storytelling, as he shares the best way to reach prospects, build trust, and ultimately close more business. Prospects perceive you through the salesperson trying to convince them of the value of your products. But you can change this. Learn what you’ve done right for your best customers. Learn it from those customers. Share that knowledge to earn trust and close more deals. Guest: Steve Rankel (https://linkedin.com/in/steverankel) Host: Kevin Micalizzi (https://linkedin.com/in/kevinmic) Related resources: • Contribute Relevant Value to Be Heard, with Jill Harrington https://sforce.co/2zaOa0Z • How to Sell When Buyers Are Already Making Up Their Minds https://sforce.co/2u25aRa • Not Getting the Customer Relationships You Want? You May Be Asking the Wrong Questions. https://sforce.co/2u25mQo