Is your expertise overwhelming potential clients instead of attracting them? When you're too deep in your own expertise, it can unintentionally push clients away.

In this episode, Jay explains why showcasing too much expertise can create friction and confusion in the sales process. Learn how simplifying your message and communicating your value clearly can help you attract more of the right clients.

What you'll learn:

• Why demonstrating too much expertise can backfire
• How to recognize when your knowledge creates barriers for prospects
• Ways to simplify your messaging without losing credibility
• Tips to position your expertise as approachable and valuable

Read the original issue here: https://newsletter.profitladder.net/p/your-expertise-is-backfiring