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Marketing isn’t just “great ideas”... Or hats… pencils… tradeshows… t-shirts… flyers… and other dumb things.

Marketing is also tracking metrics and understanding your numbers.

There are certain channels that generate more revenue for your Facility and Property Management company than other channels… Which one are they? And, do you know how much?

There are certain channels that generate less leads… but deliver the most revenue, but take longer to close. What’s the data there?

Where I’m coming from is that if you can break your numbers down even more and get more granular with your ads… well… things start to change.

In this podcast episode I share how we’re doing that with my company as I head the Marketing department into 2023.