In this episode of Growth Notes, Frazier flips the script on social media strategy. The goal isn’t more followers—it’s more supporters.

Followers scroll. Supporters share. They refer. They ride with you.

Frazier breaks down the difference and shares how to stop chasing vanity metrics and start building real relationships. That means posting with purpose, engaging like a human, and helping others without keeping score.

Because in the end, a hundred supporters will take your business further than ten thousand passive followers ever will.

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