In this episode we talk about:

• what your brand pillars are and why you need them
• how you can use these brand pillars in such a way that you can pre-sell your program without people realizing that they're being sold to
• how to use these brand pillars to build know, like and trust with your audience
• ways you're going to use these brand pillars in the future

Get the worksheet that goes along with this episode by going to heatherthatcher.com/seasonone

Learn more about the Solopreneur Survival Guide Membership Community by going to heatherthatcher.com/learnmore

Music Credits: 2011 Darkroom Licensed to the public under http://creativecommons.org/licenses/by/3.0/ Verify at http://ccmixter.org/files/mactonite/29469