S1 Ep #007 - This is Part 2 of my interview with Beth Sandefur, who is the founder and owner of Beth Sandefur Events.  She works with nonprofits to help them execute successful events.  Beth is a seasoned event planner with a strong background in development and hands-on experience with theatrical production. Her efforts focus on planning and execution of fundraising galas, typically with a large auction component. As a planner, she believes in working with clients to find the inefficiencies and redundancies in their systems to create a streamlined approach, keeping the organizational mission in the forefront.

Beth taught us the importance of setting your goals and visualizing your outcome and working backward from there.  In this episode, Beth teaches us how to incorporate “Revenue Enhancers” to increase our fundraising yield.