Welcome to Your Future Biz, Unfiltered. In this intro episode, we explain why we created this podcast and who it’s for. We’re tired of watching founders and GTM teams get stuck between outdated tactics on one side and shiny AI tools on the other, with zero strategy holding it all together.

This isn’t a podcast about hacks, bro sales culture, or pitch slapping people into submission. It’s about getting the fundamentals right first. Strategy. Messaging. ICP clarity. Trust. Then, using AI the right way to scale what already works. Every episode in this show follows the customer journey, one go to market move at a time, in 15 minutes or less.

What This Podcast Covers

We walk you through exactly how this show is structured and what you can expect across the season. We start at the very beginning, validating ideas, finding product market fit, defining your ICP, and building trust. Then we move into pipeline, outbound, retention, and sustainable growth.

We also talk openly about mindset, social selling, and modern buyer behavior, because those things affect everything. Every episode ends with a tactical takeaway you can actually use between calls, on a walk, or while making another cup of coffee.

Why You Should Trust Us

We also take time in this episode to share who we are and why we’re qualified to talk about this stuff.

Mandy walks through her journey from sales into building a 15 year marketing agency, working across SEO, PPC, content, and eventually focusing on LinkedIn and social selling for B2B teams.

Lindsay shares her path from retail sales into tech startups, leadership roles across sales and customer success, and eventually building Go To Market Done Right as a fractional CRO.

Between the two of us, we’ve spent decades inside every part of the go to market motion. Early stage chaos. Scaling systems. Broken pipelines. Clean ones. We’ve seen it all and lived it.

How AI Fits In

AI is a core part of this show, but not in a hype driven way. We believe AI only works when it’s grounded in strong fundamentals. Tools don’t fix bad strategy. They just expose it faster.

We also introduce The Next Wave, our AI powered membership where we’ve packaged our GTM frameworks, playbooks, and custom AI tools to help you build a personal brand and pipeline that actually sound like you, not a corporate robot.

Key Takeaways

• Fundamentals still matter, even with AI
 • Strategy beats tools every time
 • GTM should follow the customer journey, not random tactics
 • AI amplifies clarity, it doesn’t create it
 • Sustainable growth is built on trust, not pressure
 • Every episode gives you one move you can actually apply

What’s Coming Next

We kick off the full journey in the next episode by tackling the very first GTM problem, validating your business idea before you build anything. This series is designed to be listened to in order, because every episode builds on the last.

Join us inside The Next Wave and build an authentic personal brand at scale with AI. You get our tools, our playbooks, and our coaching to sound like the real you.
→ wavemakers.ai

Your Future Biz is a podcast by Luminetics.io, your partner in AI-powered LinkedIn and GTM strategy for B2B founders and teams.

Why Your Energy Determines Whether Any GTM Strategy Works

In this episode of Your Future Biz, we talk about the one variable that quietly determines whether all your strategy, tools, and playbooks actually work. Mindset. Because people don’t just respond to what you say. They respond to how you show up.

The last episode was about mapping the buyer journey, so you stop guessing and start guiding. Episode 8 zooms in on the internal side of that same equation. How you think, react, and show up is what determines whether that journey actually converts.

This episode breaks down why mindset is not a “nice to have” but a core business skill. You learn how energy shows up in DMs, sales conversations, leadership decisions, and team dynamics, often before words even land. Two people can say the same thing and get wildly different results. Mindset is the difference.

We talk about desperation versus confidence, how fear sneaks into GTM execution, and why chasing outcomes creates resistance. You’ll hear real stories from sales, leadership, and entrepreneurship that show how mindset impacts performance long before strategy fails.

This episode also goes deeper than customer facing work. We cover how a leader’s mindset directly shapes team performance, decision making, and culture. If your energy is chaotic, your team feels it. If your mindset is grounded, your business moves faster and with less friction.

Finally, we walk through practical ways to build mental resilience without turning your business into a vision board. From planning for worst case scenarios to celebrating small wins, this is about sustainable momentum, not toxic positivity.

Key Takeaways

• Mindset determines how your strategy is received.
• Buyers and teams respond to energy before words.
• Desperation creates resistance. Confidence builds trust.
• You cannot out execute a broken mindset.
• Leadership energy sets the tone for the entire organization.
• Planning for worst case scenarios reduces fear and improves decision making.
• Celebrating small wins builds long term resilience.

When your mindset is off, nothing else sticks. Fix that first, and everything else compounds faster.

If you want to grow your presence and pipeline with AI while still sounding 100 percent like you, come join us inside The Next Wave → wavemakers.ai

Your Future Biz is a podcast by Luminetics.io, your partner in AI-powered LinkedIn and GTM strategy for B2B founders and teams.

How to Build a Customer Journey Map That Actually Helps You Sell

In this episode of Your Future Biz, we get into the part of GTM that most founders avoid until their entire system turns into chaos. If you don’t know how your buyer moves from stranger to customer, your buyer definitely doesn’t know either.

The last episode was all about building relationships with the people your buyers already trust. Once you’re plugged into those circles, the next step is understanding how those buyers actually move. That’s where Episode 7 picks up.

This episode breaks down what a customer journey map really is and why most teams get it wrong. You learn why a journey is not a funnel, how your buyer’s experience is a cycle instead of a straight line, and why ignoring this map creates silos, confusion, and broken handoffs across your entire GTM engine.

We walk through every major stage. Awareness, discovery, consideration, purchase, customer experience, advocacy, and the forgotten stage that no one wants to talk about, offboarding. You hear how each phase shapes your marketing, your sales process, your retention, and your ability to create customers who tell other people about you.

You also learn the consequences of skipping this step. No clarity. No consistency. No visibility into how buyers actually experience your brand. If you want aligned teams and predictable revenue, you need this mapped out long before your company becomes a 30 million ARR disaster case.

Finally, we give you an easy, lightweight weekly process for mapping the journey without getting overwhelmed. Baby steps, one stage at a time, using AI and automation to make the work 10 times easier.

Key Takeaways

• A customer journey is a cycle, not a funnel.
• Without a map, your GTM stays siloed and messy.
• Each stage demands a different approach and different messaging.
• Advocacy and offboarding matter as much as acquisition.
• Mapping the journey clarifies roles, reduces chaos, and supports revenue operations.
• You cannot scale a company that doesn’t understand its own buying experience.
• Mapping one stage per week is enough to create clarity fast.

If you want your strategy to work in the real world, you need clarity on how your buyers move. 

Map the damn journey or keep guessing.

Once the journey is mapped, the next challenge is mindset. Episode 8 dives into the internal work you need to survive the highs, lows, and chaos of building something real. It’s the season finale, and it gets a little woo in the best way.

If you want to grow your presence and pipeline with AI while still sounding 100 percent like you, come join us inside The Next Wave → wavemakers.ai

Your Future Biz is a podcast by Luminetics.io, your partner in AI-powered LinkedIn and GTM strategy for B2B founders and teams.

Last episode, you figured out who your people are. Once you know that, the next question is simple. Who do they pay attention to? That’s where Episode 6 picks up.

In this episode of Your Future Biz, we get into a part of GTM that changes everything once you finally start doing it. You’re not just reaching buyers. You’re stepping into the circles that shape how those buyers think. We'll show you how to build relationships inside those circles without being awkward, transactional, or trying too hard.

This conversation breaks down how real industry relationships are formed, why most founders get this wrong, and how to show up in a way that makes you someone people genuinely want in their orbit. You learn how to identify the voices, creators, and operators who influence your buyers and how to connect with them through presence, contribution, and consistency, not pitches or favors.

We walk through what it looks like to show up in their world without being annoying, how to be memorable without being loud, and how to build credibility inside communities that already hold trust with your market. This isn’t networking. It’s ecosystem building.

Key Takeaways

• Influence is borrowed before it’s earned.
• Industry friends are built through repeated presence, not one clever DM.
• Consistency matters more than perfectly crafted outreach.
• Your buyers trust the people who shape their thinking. Show up there.
• Value lands hardest when there’s no ask attached.
• Real credibility grows from patterns, not moments.

Your industry already has the trust you’re trying to earn. Step inside those rooms, contribute something useful, and let time do the heavy lifting.

And once you’re plugged into the right circles, the next step is understanding exactly how your buyers move from “curious” to “ready.” Episode 7 will break down that entire journey so your content, outreach, and relationships all pull in the same direction.

If you want to grow your presence and pipeline with AI while still sounding 100 percent like you, come join us inside The Next Wave → wavemakers.ai

Your Future Biz is a podcast by Luminetics.io, your partner in AI-powered LinkedIn and GTM strategy for B2B founders and teams.

Does “finding your people” mean posting more? 
No, it doesn’t.
It means getting brutally honest about who actually wants what you sell.
And who doesn’t.

Episode 4 grounded your goals. Episode 5 helps you find the people those goals depend on. In this episode of Your Future Biz, Mandy and Lindsay explain why most early content dies in the void. You’re talking to everyone. And everyone is ignoring you.
What does audience building really look like when you care about revenue instead of reach? You'll learn how relevance beats algorithm games, how trust compounds through consistency, and how to show up where your buyers already spend time.

Key Takeaways

• You find your audience through patterns, not platforms.
 • Relevance matters more than visibility.
 • Trust grows from repeated behavior.
 • Speak to one specific person.
 • Being known matters more than being seen.
 • Conversations drive growth, not impressions.

By the end, you’ll know how to find the humans who get you. Need you. And want to hear from you again tomorrow.

If you want to grow your presence and pipeline with AI while still sounding 100 percent like you, come join us inside The Next Wave → wavemakers.ai

Your Future Biz is a podcast by Luminetics.io, your partner in AI-powered LinkedIn and GTM strategy for B2B founders and teams.

Do you set goals that look impressive on paper but do nothing for the business?
Followers aren’t customers.
Impressions aren’t pipeline.
And 25 “opportunities” mean absolutely nothing if your conversion rate is poopy.
Yes, poopy. Lindsay’s word.

Your value prop defines the path. Episode 4 is where you turn that path into measurable, realistic goals. In this episode of Your Future Biz, Mandy and Lindsay dig into why most goals collapse by Q1 and how to build goals that survive reality, breaking down the difference between ambition and operational clarity.

You'll learn how to set goals based on math, capacity, and systems instead of wishful thinking. We explain how to create activity goals that drive momentum and outcome goals that keep you grounded in what moves the business forward.

Key Takeaways

• Revenue is the outcome, not the plan.
• Your goals must match your available time and resources.
• Systems make progress predictable.
• Activity goals beat motivational goals.
• You can’t measure vibes or hope.
• Fewer goals lead to cleaner execution.

Goals only matter if they change what you do tomorrow. Strip out the noise, pick the numbers that count, and build the system that keeps you honest.

Now that your goals aren’t a chaotic mess, it’s time to build an audience that actually wants what you sell → Head on over to Episode 5 to Find your People.

If you want to grow your presence and pipeline with AI while still sounding 100 percent like you, come join us inside The Next Wave → wavemakers.ai

Your Future Biz is a podcast by Luminetics.io, your partner in AI-powered LinkedIn and GTM strategy for B2B founders and teams.

If your value prop sounds like it belongs on every generic AI tool homepage, you’re not differentiated.
You’re noise.

Episode 2 locked in your ICP. Now we're going to turn that clarity into a value prop that actually lands. In this episode of Your Future Biz, Mandy and Lindsay break down why your messaging is forgettable, how AI is making it worse, and what to do if you want your prospects to understand what you actually do. We walk you through picking a single, strong promise that buyers actually remember. You'll learn how to choose the lane that aligns with buyer urgency, how to make your message instantly clear, and how to let that clarity guide your content and sales conversations.

Key Takeaways

•  Why founders hide behind buzzwords instead of clarity.
•  Why “empowering efficiency for SaaS companies” means nothing to anyone with a pulse.
•  The difference between being “basic” and being vague.
•  How specificity builds trust in seconds.
•  Why sounding polished can tank your conversions.
• Clarity beats clever every time.
•  How AI can sharpen your message without turning you into a corporate robot.

A clear lane is not a limitation, it is momentum. Commit to the promise you can deliver consistently and let it shape how you show up. Now that your value prop is clear, it’s time to build goals that match your actual capacity. Tune in to Episode 4.

If you want to grow your presence and pipeline with AI while still sounding 100 percent like you, come join us inside The Next Wave → wavemakers.ai

Your Future Biz is a podcast by Luminetics.io, your partner in AI-powered LinkedIn and GTM strategy for B2B founders and teams.

The ICP Episode That Removes 90 Percent of Your Guessing

The last episode focused on nailing down how to validate real problems, which brings us to Episode 2, where we get clear on who actually has those problems. In this episode of Your Future Biz, Mandy and Lindsay dive into ICP mistakes that derail entire businesses. They show you why broad targeting kills traction and how to narrow your buyer until your message finally lands.

You get a practical breakdown of what a real ICP looks like and how to identify yours based on behavior, context, and actual traction. Narrowing your audience creates clarity, removes guessing, and makes every part of your GTM easier.

Key Takeaways

• If your ICP is a category, you don’t have one.
• Your best ICP is the one already acting like a buyer.
• Narrowing increases conversion, not risk.
• Clear ICP equals clear messaging.
• You can evolve your ICP later, but you need one now.
• Broad ICP leads to broad content, weak trust, and a slow pipeline.

Your business gets easier the second you stop selling to “everyone.” Now that you know who you’re selling to, the next step is deciding what you’re promising them. Episode 3 breaks it down.

If you want to grow your presence and pipeline with AI while still sounding 100 percent like you, come join us inside The Next Wave → wavemakers.ai

Your Future Biz is a podcast by Luminetics.io, your partner in AI-powered LinkedIn and GTM strategy for B2B founders and teams.

Welcome to Your Future Biz!

If you’re tired of bro pods, poopy pipelines, and founders pitching you like they’re auditioning for The Bachelor, buckle up.

How to Validate Real Problems Before You Build Anything

In this episode of Your Future Biz, Mandy and Lindsay dive into the uncomfortable truth behind early ideas. They break down why “cool concept” energy is useless without real validation and how to run conversations that tell you whether your idea has actual legs.

This episode walks you through the full validation process. You learn what separates real demand from polite noise, how to structure calls that uncover real problems, and how to spot the patterns that guide your next move. It’s clarity before building, not clarity after the damage is done.

Key Takeaways

• Ideas are assumptions. Validation turns them into evidence.
 • You need 100 real conversations, not opinions.
 • Urgency shows up in details, not enthusiasm.
 • Patterns, not compliments, determine your direction.
 • If your problem statement is fuzzy, your offer will be too.
 • Validation is decision making, not data collection.

You don’t need a perfect idea. You need proof that the problem is real. Once you prove the problem exists, you need to know whose problem it really is. That’s where Episode 2 takes you.

Join us inside The Next Wave and build an authentic personal brand at scale with AI. You get our tools, our playbooks, and our coaching to sound like the real you.
→ wavemakers.ai

Your Future Biz is a podcast by Luminetics.io, your partner in AI-powered LinkedIn and GTM strategy for B2B founders and teams.