In this episode of the Upstride Growth Podcast, Craig delves into the world of digital and affiliate marketing. He discusses the five pillars of digital marketing: Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Pay-Per-Click, and Email Marketing. He then explores the concept of Affiliate Marketing, a performance-based strategy that rewards for directing traffic or sales towards a business. Moreover, he offers advice for beginners entering the field, suggesting they choose a niche, build a website or a blog, create valuable content, drive traffic using various strategies, and consistently analyze and optimize their performance. Craig also points listeners towards additional resources in the show notes, and encourages them to interact with the wider community on their forum.