Vital Conversations

Your Google Ads May Be Violating HIPAA Right Now — Here's What to Do About It

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Your Google Ads may be violating HIPAA right now — and most practice leaders have no idea.

Mara Pritchard, lead Product Manager of Fresh Paint, breaks down one of the most misunderstood compliance risks in healthcare today: the intersection of HIPAA and digital marketing. If your practice runs Google Ads, has a website with tracking pixels, or uses any form of online advertising to attract patients — this episode is not optional.

You'll learn:

  • Why HIPAA applies to your marketing efforts — not just your patient records
  • How Google already knows who your website visitors are, and why that creates legal liability for your practice
  • What a Business Associate Agreement (BAA) is and why Google will never sign one
  • The real cost of turning off all your tracking to become 'compliant' — and why it means spending marketing dollars completely in the dark
  • How state regulations are now going further than HIPAA on behavioral advertising — and why multi-state practices need to pay attention
  • How to stay compliant, keep your marketing data, and still take advantage of Google's optimization engine

    • This isn't a scare tactic. Mara's take is that your compliance constraint is actually an opportunity to become a higher-performing marketing organization. This conversation will change how you think about your marketing stack.

    If this episode helped you, please leave a review — it takes 30 seconds and helps other healthcare leaders find the show. And subscribe so you never miss a conversation like this.

    Vital Conversations is presented by Focus Solutions.

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    Vital ConversationsBy Tim Coan, Focus Solutions