Our Hometown News

Your Google Business Profile: Best Practices


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Ninety percent of all search engine traffic goes through Google with its spiders crawling the web looking for the most relevant sites to display at the top of their results page. Since these searches get 60 percent of the clicks, earning a spot high on the first page of Google’s results nearly guarantees engagement. When someone searches for a local service, such as “newspaper in Salt Lake City, Utah,” Google quickly weighs all of the information it knows about those search terms and displays a curated list of businesses meeting those requirements. Claim your Google Business Profile (if it already...

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