"I really care. Sometimes, that's my downfall because it gives me anxiety when things aren't working well. But I truly care about my clients. I care about their success, especially working with small brands. These people are bootstrapping. So if I screw up, that's their money. I've just always cared about maintaining relationships. Loyalty is very important to me. I think it has served me well because maintaining editorial relationships & keeping your clients happy is essential."

— Elyse Koenig