“It turns out that our brains are literally hardwired to perform at their best not when they are negative or even neutral, but when they are positive. Yet in today’s world, we ironically sacrifice happiness for success only to lower our brain's success rates.” – Shawon Achor

Happiness matters because it stimulates your brain to perform at a maximum level.

No matter how success-driven you are, sacrificing your happiness today for a success hoped for tomorrow is like preparing for a journey that will end in frustration. You can never be so sure about tomorrow’s event; happiness now matters.

It matters to be happy at the now while pursuing vigorously your life quest.

Why is happiness so important?