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Share Your Highest ROI Posts Aren’t Yours — with Jacki Lutz
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Your Highest ROI Posts Aren’t Yours — with Jacki Lutz
Topics Covered:
- What Employee-Generated Content (EGC) actually is—and why it matters now more than ever
- Common fears from leadership and how to address them (e.g. legal, brand risk, control)
- Step-by-step guide to launch EGC from scratch
- What to train your people on (and what to leave alone)
- How to handle negative comments like a pro
- Why employee content builds psychological safety and performance
- Real metrics that track ROI (spoiler: not vanity numbers)
- A simple rule for first-time posters
- LinkedIn’s latest algorithm changes and what to avoid
0:00 – Intro: Would anyone care more if your people posted instead of your company?
1:00 – What is EGC, really?
3:00 – Why people trust people more than companies
5:30 – Where to start if you're a leader
7:10 – Don't force it: let interest be organic
9:00 – The neuroscience of trust and visibility
10:30 – What to post vs what not to post
12:30 – Guidelines, training, and avoiding legal pitfalls
14:50 – Why bad content isn't necessarily bad
17:00 – Dealing with negative comments online
20:00 – Measuring success (hint: not likes!)
22:00 – Surprising LinkedIn algorithm tips
24:00 – The two biggest mistakes companies make with EGC
27:00 – Bonus tip: Don’t forget your comment strategy
28:40 – Wrap up and final gold nuggets
For free resources, upcoming masterclasses, or to join our next live webinar—click the link here: https://linktr.ee/clairehayek
Follow me on LinkedIn- https://www.linkedin.com/in/clairehayek/
Follow Jacki Lutz on LinkedIn- https://www.linkedin.com/in/jackilutz/
Subscribe to The NeuroLeadership Edge Podcast for brain-based strategies to lead with clarity, courage, and impact.
The NeuroLeadership Edge Podcast is produced by Claire Hayek. All opinions are those of the host and guests. For more leadership resources, visit www.mspteambuilding.com.
View all episodes
By Claire HayekTopics Covered:
- What Employee-Generated Content (EGC) actually is—and why it matters now more than ever
- Common fears from leadership and how to address them (e.g. legal, brand risk, control)
- Step-by-step guide to launch EGC from scratch
- What to train your people on (and what to leave alone)
- How to handle negative comments like a pro
- Why employee content builds psychological safety and performance
- Real metrics that track ROI (spoiler: not vanity numbers)
- A simple rule for first-time posters
- LinkedIn’s latest algorithm changes and what to avoid
0:00 – Intro: Would anyone care more if your people posted instead of your company?
1:00 – What is EGC, really?
3:00 – Why people trust people more than companies
5:30 – Where to start if you're a leader
7:10 – Don't force it: let interest be organic
9:00 – The neuroscience of trust and visibility
10:30 – What to post vs what not to post
12:30 – Guidelines, training, and avoiding legal pitfalls
14:50 – Why bad content isn't necessarily bad
17:00 – Dealing with negative comments online
20:00 – Measuring success (hint: not likes!)
22:00 – Surprising LinkedIn algorithm tips
24:00 – The two biggest mistakes companies make with EGC
27:00 – Bonus tip: Don’t forget your comment strategy
28:40 – Wrap up and final gold nuggets
For free resources, upcoming masterclasses, or to join our next live webinar—click the link here: https://linktr.ee/clairehayek
Follow me on LinkedIn- https://www.linkedin.com/in/clairehayek/
Follow Jacki Lutz on LinkedIn- https://www.linkedin.com/in/jackilutz/
Subscribe to The NeuroLeadership Edge Podcast for brain-based strategies to lead with clarity, courage, and impact.
The NeuroLeadership Edge Podcast is produced by Claire Hayek. All opinions are those of the host and guests. For more leadership resources, visit www.mspteambuilding.com.