Good morning, podcaster. I'm reaching out this morning to tell you that you're spending WAY too much time on your host-read ads. You're giving away the farm. Knock it off.

Your sponsor is not going to give you more money because you talk longer. They're going to give you more money when your ads sell their product. When you go long, people tune out.

On this episode, I give you a way to have your ad-lib'd spot and sell more stuff too.

The research quoted in this episode is from Bryan Barletta at Sounds Profitable. Link to the research below.

Intro credit to my 7-year-old. ❤️

Links to the things we discussed this episode:

• Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?

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