If you're in the business of selling your time and expertise then you generally look at revenue opportunities through the lens of your Hourly/Daily Rate.

That makes perfect sense...if you're busy.

But if you're not...it's pretty irrelevant.

Trust me. I know.

I'm currently narrating an audiobook, for which I'm getting paid $100 per Finished Hour Of Audio. 

Sounds like good money, right? $100 per hour.

What if I told you it takes me 4 hrs to create 1 hour of Finished Audio?

Now, my effective hourly rate is just $25 per hour.

I was getting more than that working as a casual bellman in a hotel 30 years ago.

So if I was busy doing other stuff, this hourly rate isn't a good time/money trade off.

However, if I was just going to be sitting on the couch anyway, this hourly rate is a great deal.

#timeismoney #hourlyrate #valueyourself