Today I want to talk about something that sits underneath every successful business on the planet. The foundational principles that determine whether you thrive or just survive! If people don't know who you are and what you do, why would they do business with you? That's it. That's the foundation. It's not your logo, it's not your website, it's not your CRM, and it's not your certifications. It's whether or not the market knows you exist and understands the value you bring. Because obscurity is the biggest threat to your income. The amount of money you make is directly connected to the amount of conversations you have.

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