Think your Instagram Highlights don’t matter? Think again.

When someone lands on your profile, your Highlights are one of the first things they look at — and they can be the reason someone clicks “follow” or walks away.

In this episode of the Action & Advice Podcast, we unpack why Highlights are actually powerful conversion tools (not just pretty circles) — and how to make yours work for you, not against you.

You’ll learn:

1. Why most small business owners ignore Highlights — and why that’s a mistake
2. What every Highlight should do for your brand
3. The 5 essential Highlights you need to have
4. Simple ways to clean up your current Highlights in under 15 minutes

Whether you're a creator, service provider, or small business owner, this is your reminder: your Instagram profile is your storefront — and your Highlights are the window display.

Time to refresh yours and turn more views into action.