Brand strategist, design obsessive and former Glasto DJ Anant Sharma joins Radio PURE to explore why the most memorable travel experiences rarely add up on a spreadsheet.

From getting kicked out of schools and straddling Indian and English cultures to building luxury brands at Matter Of Form, he unpacks why irrationality drives commercial success, how the founder spirit should guide heritage brands, and why quirks, rituals and “popsicle hotline” moments matter more than perfection.