Julie Herendeen, a pioneer of the freemium model, knows better than most that sometimes your best marketing is free -- freemium to be exact. Julie’s experience has earned her the trust of top companies looking to implement a freemium model -- and in this episode, we get to cover just that.

Julie schools us on how to avoid common pitfalls, induce virality, and succeed using the freemium model - in addition to the lessons she’s learned along the way.