The foundation of success for your law firm is built upon the answer to one word: Why? This podcast explores the mistakes many attorneys make by focusing on what their firm does and how to attract clients, rather than addressing a more basic question.

Most marketing stumbles occur when law firms attempt to manipulate potential clients into hiring them, rather than inspiring people who need help. Attorneys must dispense with appeals to price, novelty, peer pressure and fear. Once you understand how to create prestige, you will find it breeds loyalty as well as premium fees.

This podcast will help you address the answer to "Why?" and, ultimately, find your firm's passion. When you have established your solid foundation, success will build upon success.

Need to train your staff and make your office into an endless money machine? We can help with personalized evaluation and training. Text Thom Goolsby at 910-262-7401.