Lead generation is a marketing term used to describe the initiation of a potential customer's interest or question in a company's particular product or service. Leads, unlike prospects, are contacts who have shown interest in some type of product or service. There are many methods to generate leads, which are usually some form of promotion of marketing like social media campaigns, email marketing and internet search engine or paid advertising. 

Generating leads means capturing potential customers for a business. But more leads is rarely the solution to a sales problem. So then what is the biggest lead generation issue? Find out in today’s episode. 

             

Biggest Takeaways:                        

• Every single step of your journey as a business owner will require you to peel away layers and to continue to articulate with more clarity and more specificity.
• Oftentimes the reasons why we think lead generation is the problem, is actually not the problem. It's that you’re making these crucial mistakes.
• It can be an inconsistency in the way that you show up. Alternatively, the way that you are speaking about your offer.
• Your confidence is a difference maker for your ideal clients.
• You are always in control and you can always say no to business.
• The more bad things that happen, the harder it is for you to see the good things that are happening. Stay strong in your goals!

 

Highlights:

• The number one thing [00:49]
• Breaking this down into three C's [02:24]
• What is a lead [03:00]
• The first C [03:50]
• It is helpful when we actually can see - A practical example [07:15]
• The offer is not the critical piece [12:04]
• The third C [25:37]
• Why they are coming to you as the expert [28:04]
• You are the exception to the norm too [35:11]

 

🎙 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:

•       Episode 10: Mastering The 7 Critical Steps Of Your Sales Process - Listen Now: https://www.susanmcvea.com/s1ep10
•       Episode 17 - Why Lead Generation Is A Sales Problem – Listen Now: https://www.susanmcvea.com/s1ep17
•       Episode 78 - How to Know When You Need to Hire a Sales Team Member – Listen Now: https://www.susanmcvea.com/s1ep78
•       Episode 81 - 5 Strategies to Get More Clients Even With A Tiny List Audience Or Following – Listen Now: https://www.susanmcvea.com/s1ep81

 

 Find out the exact path I took to achieve my first 6 figure success online in 6 months…

You don’t need to be a marketing or sales expert to make money and achieve your first 6 figures. You need a solid plan and to know what actually works to make your sales and marketing algorithm proof. 

Let me show you what to do. Grab my 6 Figure Fast Track and get on the road to your first 6 figures too! 

https://get.susanmcvea.com/f/6-figure-fast-track

 

Need consistent leads?

Before you spend more hours on any social media platform, make sure you know how to generate consistent leads on demand. Don’t get trapped spending hours with little to show for your efforts or talking to tire kickers who have no intention to buy from you! In 5 days, you’ll know exactly what you’re offering, who your best buyer is and what they are actually buying so you can create a never-ending supply of leads.

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Sponsored by:

Sales Mastery Society: Want to close $2,000 - $800,000 contracts just like my clients? Join my exclusive inner circle of ambitious, driven entrepreneurs wanting to master their sales, create more impact and help more people with their business. Learn more about my 4-step framework and repeatable sales system that helps you attract, convert and retain more clients over here. 👉🏼 www.salesmasterysociety.com   

 

Resources to Help You Master the Sales Game!

They are the perfect companion to my Master the Sales Game podcast, so you can take the next step to getting more of those sales 😊

1. Selling to Her - grab my quick assessment to figure out how well you’re currently selling to women as well as how to get my help to close the gaps! Grab your copy now.
2. 6-Figure Blueprint - With this blueprint, learn the 3 simple, proven ways to get calls booked so you can generate clients on demand! Make those $10K+ income months a reality and leave the struggle, overwhelm and burnout behind. Grab your free copy now.
3. Turn “I Can’t Afford It.” Into “Sign Me Up!” - Overcome price objections to get more sales, more paying clients and turn those Nos into Yeses! Grab your free copy now.
     
4. Top 5 Secrets To More YES’es - Get the exact same secrets I’ve only shared with my premium VIP 1:1 clients paying multiple 5 figures. Learn how to turn connections into conversations and conversations into a waitlist of dream     clients. Grab your very own copy and start hearing more YES’es on your sales calls.
   
   
   
   
   

Join Sell with More Ease:

If you're done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open!

 

Send me your burning questions:

Send me your questions and I will profile you here on an upcoming show.

 

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