An Idiot On Stage

Your logo is not your brand


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Let's talk about your theatre company's brand.
Here's our logo.
No, I want to talk about your actual brand.
Blank stare.
Today we're going to smash the misconception that your logo carries the entire story of your brand. First we need to dig around and discover who your theatre company really is, what your values are and who your real audience is.
I've included one of the first steps in my brand discovery sessions to help you begin a process that will have a huge impact on the future of your theatre company.
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Learn more: www.sherrylleesecomb.com
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An Idiot On StageBy Sherryl-Lee Secomb